Brook Haas
Iowa Water Treatment & Water Quality Expert
President & Owner, BrightWater Kinetico
Brook Haas is President and Owner of BrightWater Kinetico and an experienced water-treatment and home-services professional serving homeowners, builders, businesses, and communities throughout Central Iowa.
With decades of business leadership experience and extensive experience in the water-treatment industry, Brook has built his career around helping people better understand one of the most important resources they use every day: their water.
Today, he leads BrightWater Kinetico with a simple philosophy:
Good water treatment begins with understanding the water—not selling equipment.
Brook is an experienced television, radio, and media contributor and is available as an educational resource for journalists, producers, businesses, builders, community organizations, and others seeking practical perspective on Iowa water quality, water-treatment technology, and emerging water issues.
Understand the Water First. Recommend the Solution Second.
Water isn't the same from one home, business, or community to the next.
That's why Brook believes the first step in water treatment should always be understanding the water itself.
What's actually in it?
Where does it come from?
What concerns are meaningful?
What doesn't need to be treated?
And which treatment technologies are appropriate for that particular water?
At BrightWater Kinetico, education comes before equipment.
Brook and the BrightWater team help homeowners and businesses understand their water, separate facts from fear, and make informed decisions based on testing, water chemistry, certified treatment capabilities, and their individual needs.
Sometimes that means recommending a treatment system. Sometimes it means explaining why a particular solution isn't necessary.
Either way, the goal is the same: give people reliable information so they can make confident decisions about their water.
Areas of Water Expertise
Brook is available to provide education, commentary, and practical perspective on a wide range of water-quality and water-treatment topics, including:
Iowa Water Quality
Understanding water-quality issues affecting Central Iowa and communities throughout the state.
Municipal & City Water
How municipal water is treated, what happens between the treatment plant and the tap, and why homeowners may choose additional point-of-use or whole-home treatment.
Private Well Water
Water testing, changing groundwater conditions, bacteria, nitrates, iron, sulfur, hardness, and treatment considerations for private well owners.
Nitrates
How nitrates enter Iowa water sources, testing considerations, drinking-water concerns, and treatment technologies certified for nitrate reduction.
PFAS & Emerging Contaminants
Understanding PFAS and other emerging water-quality concerns, what testing can tell homeowners, and the role of certified treatment technologies.
Lead & Drinking-Water Concerns
How lead and other contaminants can enter drinking water and the importance of understanding both the water source and household plumbing.
Hard Water
Calcium, magnesium, scale, soap performance, appliance efficiency, plumbing, and the everyday effects of hard water in Iowa homes and businesses.
Iron & Sulfur
Common causes of staining, metallic taste, discoloration, and rotten-egg odors—and how treatment depends on understanding the underlying water chemistry.
Reverse Osmosis
How reverse osmosis works, what it can and cannot reduce, certification standards, system selection, maintenance, and point-of-use drinking-water treatment.
Water Softening & Conditioning
Ion exchange, water hardness, system efficiency, salt and water usage, and differences among water-softening technologies.
Residential Water Treatment
Whole-home and point-of-use strategies designed around a home's water source, water chemistry, usage, and homeowner priorities.
Commercial Water Treatment
Water-quality planning for restaurants, hospitality, healthcare, manufacturing, education, food service, and other commercial applications.
New-Home & Luxury-Home Water Planning
Working with homeowners and builders before construction is complete to plan water softening, filtration, drinking-water systems, dedicated RO lines, and other water infrastructure.
Water-Treatment Technology & Industry Trends
Emerging contaminants, treatment technologies, certification standards, consumer expectations, and changes shaping the water-treatment industry.
Looking for a Water Expert?
Water-quality stories can become technical very quickly.
Brook helps make them understandable.
He is available to provide educational commentary, interviews, background information, and practical perspective regarding water quality, water treatment, and emerging water issues throughout Iowa.
Brook can assist journalists and producers with topics ranging from breaking water-quality news to seasonal issues, consumer questions, treatment technology, and broader trends affecting Iowa homeowners and businesses.
Available For:
Television and radio interviews
News and media interviews
Water-quality stories
Expert commentary
Podcasts
Community presentations
Builder and industry education
Business and professional organizations
Educational panels and discussions
Government Voucher Programs
Safe Water for Homes Programs
Need a water expert for an upcoming story or conversation?
About Brook Haas
Brook Haas is President and Owner of BrightWater Kinetico, an independent authorized Kinetico dealer serving residential and commercial customers throughout Central Iowa.
Brook has spent more than 16 years working in the water-treatment and home-services industries and brings extensive executive and business leadership experience to BrightWater.
His experience has given him a broad perspective on water treatment—not only as a technology, but as an essential part of homes, businesses, construction, infrastructure, and everyday life.
At BrightWater, Brook leads a team focused on helping customers understand their water before recommending a solution. The company works with municipal and private-well water and provides residential and commercial solutions including water analysis, filtration, water softening, reverse osmosis, specialty treatment, and customized systems.
Brook also works closely with Central Iowa builders and homeowners to incorporate water planning earlier in the new-home construction process, helping ensure water quality is considered alongside the home's plumbing, appliances, fixtures, kitchens, bars, and other design decisions.
For Brook, better water begins with better information.
A Central Iowa Business With a Commitment to Its Community
Brook believes expertise should be useful beyond the walls of a business.
Under his leadership, BrightWater continues to look for ways to use its water-treatment knowledge and resources to serve Central Iowa.
That includes educating homeowners about changing water-quality concerns, working with local builders and businesses, participating in community conversations about water, and supporting organizations throughout the communities BrightWater serves.
In 2026, BrightWater Kinetico donated 11 reverse osmosis systems to North Polk Community School District(opens in new tab), providing students and staff across all five district schools with access to reverse osmosis drinking water. Read More.
For Brook, efforts like these reflect a larger responsibility that comes with owning a local business: when you have expertise and resources that can make your community better, look for opportunities to use them.
Brook in the Media
Brook discusses growing demand for reverse osmosis, increased awareness driving that interest, and how reverse osmosis can address concerns beyond nitrates, including microplastics, lead & copper.
Brook breaks down some of the most common water concerns Iowa homeowners experience, how to recognize the signs, and treatment options available to address them. His advice starts with understanding what’s actually in your water to choose the right solution.
Brook talks about how growing awareness is changing the way homeowners think about water treatment and what he's seeing firsthand as concerns about nitrates drive interest in reverse osmosis.
Brook shares why BrightWater donated 11 reverse osmosis systems to North Polk Community School District, giving approximately 2,400 students and staff access to RO drinking water throughout the district.
Water Insights From Brook
Understanding water shouldn't require being a chemist.
In this growing resource library, Brook breaks down Iowa water-quality issues, treatment technologies, common misconceptions, and questions homeowners and businesses should ask about their water.
Understanding Nitrates in Iowa Water
What nitrates are, why they're an important issue in Iowa, and what homeowners should know about testing and treatment.
PFAS: What Iowa Homeowners Should Know
Understanding “forever chemicals,” treatment certifications, and how to evaluate claims about PFAS reduction.
What's Actually in Your Iowa Tap Water?
This article helps Iowa homeowners understand what their annual water quality report is really telling them—from where their water comes from and what’s detected to when additional testing or treatment may make sense—because better water decisions start with understanding your water first.
What Is Soft Water? A Simple Guide for Iowa Homeowners
Understanding the difference between water softening and drinking-water purification.
City Water vs. Well Water: What Changes?
Why the source of your water matters when evaluating water quality and treatment.
Does a Water Softener Remove Nitrates?
Understanding the difference between water softening and drinking-water purification.
Better Water Starts With Understanding Your Water
Whether you're a homeowner trying to understand a water test, a builder planning a new home, a business evaluating treatment options, or a journalist researching an Iowa water-quality story, Brook believes the starting point should be the same:
Understand the water. Understand the options. Then make an informed decision.
Connect With Brook Haas
For media inquiries, speaking opportunities, professional partnerships, or questions regarding water quality and water treatment:
Brook Haas
President & Owner
BrightWater Kinetico
Des Moines, Iowa
For residential or commercial water-treatment assistance, contact our front office: 515.277.6250